70% CAC Reduction Across a National Sales Operation
Led sales operations across direct + dealer channels — Salesforce admin, integrations, $50K ad spend, Vegas launch. 70% CAC reduction.
1The Challenge
A national renewable energy sales operation was facing unsustainable Customer Acquisition Costs (CAC) across both direct and dealer channels. Inefficient lead routing and poor conversion tracking were hindering profitable scaling.
2The Solution
We overhauled sales operations by optimizing the Salesforce CRM architecture, streamlining third-party integrations, and strategically managing a $50K ad spend. We also spearheaded the successful Las Vegas market launch with a strict focus on conversion efficiency and pipeline velocity.
3The Outcome
Successfully reduced Customer Acquisition Cost (CAC) by 70%, dramatically improving profit margins and creating a leaner, more predictable sales engine that could be replicated in new markets.
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