Illuminate Sales Solutions LogoIlluminate Sales Solutions. Lead by, Amanda E. Miller
    A Few Things I've Built

    Websites, Landing Pages & Brand Builds

    Strategic web work for values-led service businesses — built for clarity, conversion, and the kind of growth that doesn't compromise on craft.

    clean.360cleanit.com

    Come Home to a Clean You Can Count On.

    Transforming Spaces, Redefining Comfort.

    Residential Cleaning · D2CW01

    Residential Cleaning Landing Page

    Client: 360 Home Services

    Direct-to-consumer cleaning landing page paired with a real-time quoting widget. Built the page, the copy, the visual design, and the lead-routing logic that hands every quote into GHL for immediate human follow-up. Built for the busy homeowner who wants clarity without a sales call.

    Landing Page DesignWeb CopyGHL IntegrationConversion Strategy
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    amandaemiller.com

    You built it. Now build the business that runs without you.

    Strategic consulting for values-led service-based businesses.

    Personal Brand · ConsultingW02

    Illuminate Sales Solutions Site

    Client: Illuminate Sales Solutions (My Brand)

    Personal-brand consulting site positioning Amanda as a strategic partner for values-led service businesses. Navy + sage palette anchored in the Illuminate brand book. Built for clarity-first conversion and a clean booking flow into the consulting calendar.

    Brand StrategyWeb CopySite ArchitectureBooking Integration
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    partner.360cleanit.com

    Clean with a team that treats you like a partner.

    Consistent work. Transparent pay. A real team behind you — not an app.

    Recruiting · Partner MarketplaceW03

    Cleaner Partner Recruiting Page

    Client: 360 Home Services

    Recruiting microsite that attracts experienced cleaners to 360's partner network. Differentiates from gig-economy apps by leading with people-first language. Qualifying application routes candidates into a GHL pipeline for screening and onboarding.

    Recruiting FunnelWeb CopyWorkforce BrandingGHL Pipeline
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    angiesangelshomehealthcare.com

    Trusted home healthcare, built around your family.

    Compassionate, professional care delivered in the comfort of home.

    Healthcare · Home Care ServicesW04

    Home Healthcare Service Website

    Client: Angie's Angels Home Healthcare

    Service-business website for an Arizona home healthcare provider. Built to communicate trust, compassion, and care quality to families researching home-care options. Clear service breakdown, qualification information, and a simple inquiry path for visitors in stressful decision moments.

    Healthcare Web CopyService DesignTrust-Building CopyLead Capture
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    coreshotcrete.com

    Shotcrete Done Right.

    Specialty commercial shotcrete with national reach and the credentials to prove it.

    Commercial Construction · Specialty TradesW05

    Specialty Shotcrete Contractor Site

    Client: Core Commercial Shotcrete

    Repositioned a specialty commercial shotcrete contractor's site to lead with their extraordinary credentials — Guinness World Record, federal certifications, national reach. SEO-aligned copy, plain-language differentiators, and a clear path for commercial estimators to request bids.

    Brand StrategyWeb CopySEO CopyDifferentiator Positioning
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    thepathwaycoach.com

    Your Next Chapter Begins with a Decision.

    Purpose-driven life and career coaching for individuals and organizations.

    Coaching · Speaker · AuthorW06

    Coaching & Speaking Practice Site

    Client: The Pathway Coach (Lois Jackson)

    Coaching practice site for a purpose-driven coach who serves both individuals and organizations. Two-track architecture — individual transformation programs on one path, organizational engagements (workshops, speaking, leadership development) on the other. Built to support a published author and speaker with multiple offers.

    Coaching Site DesignWeb CopySpeaker BrandingAuthor Platform
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    clean-conve-bbde9993.vibepreview.com

    Did your last cleaning team fail you?

    Quick assessment for Phoenix GCs and builders whose last cleaning vendor delayed the punch list.

    B2B Lead-Gen · Post-Construction CleaningW07

    Post-Construction B2B Lead-Gen Page (In Development)

    Client: 360 Home Services (Commercial Vertical)

    Conversion-focused B2B lead magnet page targeting general contractors and builders who've been burned by an unreliable cleaning vendor. Pain-led headline, free assessment report as the lead magnet, dark-industrial aesthetic that matches the field reality of post-construction work. Currently in development.

    B2B Landing PageLead Magnet StrategyPain-Led CopyConversion Design
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    Built to Run Without You

    Workflow & Automation Builds

    Multi-stage GHL workflows that handle the work that used to fall through the cracks — lead intake, follow-up, recruiting, and sales pipeline transitions, all running on autopilot.

    F01
    1
    Application intake from partner.360cleanit.com enters Team Application Part 1 with auto-tagging and pipeline placement
    2
    Email Follow-Up nurtures stalled applicants with timed reminders so good candidates don't ghost the process
    3
    Team Application Part 2 triggers qualification and interview scheduling once the applicant clears initial criteria
    4
    Appointment Status Update keeps interview state synced across the team in real time
    5
    Team Application Part 3 handles offer, onboarding paperwork, and training enrollment for accepted partners
    The OutcomeMulti-stage applicant pipeline runs without a recruiter. 27 enrolled in stage 1, 23 in stage 2, 7 in stage 3. Clean stage-gating drops unqualified candidates and lets the owner spend time only on the ones worth interviewing.
    Recruiting Automation · Multi-Stage Workflow

    End-to-End Cleaner Partner Recruiting Pipeline

    Client: 360 Home Services

    The Challenge

    Cleaning industry has high turnover and slow onboarding. Needed to attract, screen, interview, and onboard qualified cleaning partners without the owner manually shepherding every application.

    GHL WorkflowsRecruiting Funnel DesignMulti-Stage AutomationAppointment LogicApplicant Nurture
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    F02
    1
    Universal trigger fires the moment any new lead enters the system, regardless of source
    2
    Condition split branches lead by source, quality, and intent so messaging matches the moment
    3
    Multi-touch cadence — SMS within minutes, email within the hour, and a sequenced nudge over the following days
    4
    Engagement-aware branching shortens the cadence when the lead responds and extends it when they go quiet
    5
    Hot-lead escalation routes responders into a human handoff with a Slack/email notification to the owner
    The OutcomeEvery lead gets a touchpoint within minutes, no matter which inbox the owner is in. Hot leads escalate; cold leads stay in nurture; nothing slips.
    Lead Follow-Up · Universal Cadence

    Never-Drop-a-Lead Follow-Up Automation

    Client: 360 Home Services

    The Challenge

    New leads from multiple sources can fall through the cracks within hours. Inconsistent follow-up equals lost revenue, and the owner can't be the bottleneck on every reply.

    GHL WorkflowsSMS AutomationEmail AutomationLead NurtureConditional Logic
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    F03
    1
    Multi-trigger entry captures BookingKoala, Google ad fills, Facebook lead forms, customer replies, and direct site submissions
    2
    Data normalization standardizes contact fields so downstream automations work the same way regardless of source
    3
    Conditional routing branches by source and lead quality to send the right first-touch message for the channel
    4
    Immediate confirmation fires an SMS within seconds so the lead knows they've been heard
    5
    Appointment + notification updates the pipeline stage and pings the owner only when human attention is needed
    The OutcomeSingle-pipeline residential lead intake regardless of source. No leads slip. Source-level data shows which channels actually convert.
    Lead Intake · Multi-Source Integration

    Multi-Source Residential Lead Intake

    Client: 360 Home Services

    The Challenge

    Residential leads arrive from BookingKoala, Google Ads, Facebook lead forms, customer replies, and direct site submissions — each with a different data shape. Without a unified intake, follow-up is inconsistent.

    GHL WorkflowsMulti-Source IntegrationBookingKoala IntegrationLead RoutingData Normalization
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    F04
    1
    Pipeline watch monitors the residential sales pipeline for any stage change
    2
    Stage condition split branches into four lanes: New Leads, Contacted, Quoted, and a None catch-all
    3
    New Leads branch — welcome touchpoint plus first-contact attempt sequence
    4
    Contacted branch — qualification follow-ups plus quote-prep reminders for the team
    5
    Quoted branch — close-attempt sequence with objection handling and re-engagement
    6
    None catch-all — re-engagement loop pulls leads back into a stage and prevents orphan records
    The OutcomePipeline discipline without manual oversight. The owner sees only the items that genuinely need a human, and the funnel produces a usable report every week.
    Sales Pipeline · Stage-Triggered Automation

    Stage-Triggered Residential Pipeline Automation

    Client: 360 Home Services

    The Challenge

    As leads move New → Contacted → Quoted → Closed, the right action at the right time is the difference between a won deal and a lost one. Manual stage-tracking is unreliable.

    GHL WorkflowsSales Pipeline AutomationStage-Triggered LogicConditional BranchingSales Cadence Design
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    Ready to build something?

    Whether it's a conversion-focused landing page, a full brand build, or the backend automations to run it all — let's find the bottleneck and fix it.

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    Clarity-first strategy, practical execution, and values-led growth.