Systems that outlast the launch.
Selected client work — case studies, websites, and the automations that quietly run under the surface. Every piece here is a system built to keep working after I leave.
Client Case Studies
The story behind the systems — what we built, why, and what changed.
From Booked Jobs to a Built Business
How AZ Elite Mobile Detailing turned scattered leads into a system that runs beside the owner.
Client: AZ Elite Mobile Detailing — Clarence Owens, Founder · Industry: Mobile auto detailing, Phoenix metro · Engagement: Right-Shoulder Partnership with Illuminate Sales Solutions
Clarence Owens built AZ Elite Mobile Detailing on craftsmanship and word of mouth. The work was excellent and the bookings were real. What he did not have was a system underneath the business — one that caught every lead, followed up without him, and showed him what was coming next. He was doing what most skilled owners do: running the whole operation from his phone between jobs.
"It's been a pleasure working with Amanda. She has put systems in place to help me focus more on my day-to-day physical work and not have to worry so much about the administrative tasks."
— Clarence Owens, Founder, AZ Elite Mobile Detailing
Next case study coming soon — HUUB Advisor Practice
Websites & Digital Systems
Client-facing sites I've architected, written, and shipped — each one connected to the sales system underneath it.
Come Home to a Clean You Can Count On.
Transforming Spaces, Redefining Comfort.
Residential Cleaning Landing Page
Direct-to-consumer cleaning landing page paired with a real-time quoting widget. Built the page, the copy, the visual design, and the lead-routing logic that hands every quote into GHL for immediate human follow-up.
You built it. Now build the business that runs without you.
Strategic consulting for values-led service-based businesses.
Illuminate Sales Solutions Site
Personal-brand consulting site positioning Amanda as a strategic partner for values-led service businesses. Navy + sage palette anchored in the Illuminate brand book.
Clean with a team that treats you like a partner.
Consistent work. Transparent pay. A real team behind you — not an app.
Cleaner Partner Recruiting Page
Recruiting microsite that attracts experienced cleaners to 360's partner network. Differentiates from gig-economy apps by leading with people-first language.
Trusted home healthcare, built around your family.
Compassionate, professional care delivered in the comfort of home.
Home Healthcare Service Website
Service-business website for an Arizona home healthcare provider. Built to communicate trust, compassion, and care quality to families researching home-care options.
Shotcrete Done Right.
Specialty commercial shotcrete with national reach and the credentials to prove it.
Specialty Shotcrete Contractor Site
Repositioned a specialty commercial shotcrete contractor's site to lead with their extraordinary credentials — Guinness World Record, federal certifications, national reach.
Your Next Chapter Begins with a Decision.
Purpose-driven life and career coaching for individuals and organizations.
Coaching & Speaking Practice Site
Coaching practice site for a purpose-driven coach who serves both individuals and organizations. Two-track architecture — individual programs on one path, organizational engagements on the other.
Did your last cleaning team fail you?
Quick assessment for Phoenix GCs and builders whose last cleaning vendor delayed the punch list.
Post-Construction B2B Lead-Gen Page (In Development)
Conversion-focused B2B lead magnet page targeting general contractors and builders who've been burned by an unreliable cleaning vendor. Currently in development.
Workflow Automations
The systems clients don't see but every deal flows through. Selected GHL automations I've built and shipped.
End-to-End Cleaner Partner Recruiting Pipeline
Attracts, screens, interviews, and onboards qualified cleaning partners without the owner manually shepherding every application.
Never-Drop-a-Lead Follow-Up Automation
Every new lead gets a touchpoint within minutes, regardless of source. Hot leads escalate; cold leads stay in nurture; nothing slips.
Multi-Source Residential Lead Intake
Residential leads arrive from BookingKoala, Google Ads, Facebook lead forms, customer replies, and direct site submissions — all unified into one pipeline.
Stage-Triggered Residential Pipeline Automation
As leads move New → Contacted → Quoted → Closed, the right action fires at the right time automatically — no manual stage-tracking required.
Want a system that runs beside you?
Every project on this page started with a conversation. If any of it looks like what you need, that's how we start.
Book a Strategy CallClarity-first strategy, practical execution, and values-led growth.